The Houdini Technique

Joy throughout the land!" Seth Godin blogged after telling of a story of an almost delayed flight that was quickly returned to schedule.

The story was brought up to show the dazzling effect of a rescued situation, of one that looks difficult, but is then remedied or as Godin calls it "The Houdini technique."

"Houdini never said, 'check out these trick handcuffs and watch how easy it is for me to take them off.' "

Godin's advice for selling an idea/product is a "rapid change in expectations."

Make easy things look difficult.

Make difficult things look easy.