Carbonated Beverages Reinvented

The development of a new environmentally friendly soda can makes advertising even more ubiquitous. Conceived by Ukrainian Johan De Broyer and developed and designed by Robert Davis the "Soda Seal" has many benefits, it's primary one being its ability to be resealed. These are some of the benefits:
1.) Storage and shipping methods are easy because the form of this revolutionary can is the identical to that of the standard can.

2.) There will be no cost for the can's production, because the inside seal of the can will include advertising that will be copious enough to cover this cost.

3.) There are no new recycling concerns, because the components of this new can are all aluminum.

4.)The can provides a water-tight and gas tight seal retaining carbonation and enabling consumers to use drink beverages during outdoor activity without spilling.

CLASS NOTES 2/18

Reptilian Mind-the fundamental part of the brain that is only consumed with instinctive functions.

Atmospheric- relating to, not specific to topic

unico.com

mediabistro.com

Ten tips for Marketing your Art in Today's World

According to Eric Sparre, Founder and Managing Director of Artspan, besides being positive, patient and bold there are several other steps artists can take in succeeding in marketing their own art...

1.) Take advantage of the Internet.
2.) Branding- have your own image, own site.
3.) Make your site easy to find.
4.) Show your work.
5.) Do your own marketing, starting with close friends and families.
6.) Look for new media & compare notes with other artists.
7.) Know your buyer/audience.
8.) Appropriately price your work.
9.) Do your homework.
10.) Be professional in all things.

Good Design

It needs to be said: A barrage of buttons and colorful layout does not a good "design" does not make. On the other hand, a good design is one that is simple and without overt instructions, tells consumers what to do with the product.

By its form, consumers will derive its function.

"Where is the (real-time) love?"

How is it that I can see you on my way to class and we act like total strangers yet you write on my wall like we've been friends forever? And I am quite sure that though many people may have 500-odd friends on facebook or followers on twitter, they actually speak to less than half...

Cathering Arrow details this rising phenomenon in her blog "2010: Battle for "real-time" relationships."

By 2013, Prince George's County Maryland will be home to the eco-friendly National Children's Museum.

Commissioning the Pelli Clarke Pelli architectural firm, the musem will be a 150,000 square foot space and will include "a wind turbine that will supply the building with energy, a sun reflector on the roof to reduce the use of artificial light and a roof system that will absorb rainwater and improve insulation."

The institution will boast works from Roto Studio, Amaze Design and AldrichPears that highlight the importance of the environment and healthy play.

The Houdini Technique

Joy throughout the land!" Seth Godin blogged after telling of a story of an almost delayed flight that was quickly returned to schedule.

The story was brought up to show the dazzling effect of a rescued situation, of one that looks difficult, but is then remedied or as Godin calls it "The Houdini technique."

"Houdini never said, 'check out these trick handcuffs and watch how easy it is for me to take them off.' "

Godin's advice for selling an idea/product is a "rapid change in expectations."

Make easy things look difficult.

Make difficult things look easy.

CLASS NOTES

Community checklist

Does it satisfy a real need? Do its members learn more, have more fun, get more done or get support?

Does is have a clearly articulated purpose?

Is it clear about who belongs and who doesn’t?

Is there interaction between members?

Are there enduring relationships formed between members that go beyond the original reason for connecting?

Do they contribute, do they participate, do they work together to achieve the common purpose? Being an audience is not a community.

Do they feel responsibility for each other and the community at large?

Are there roles, responsibilities and jobs performed by the membership?

Is it self-policing? Do people censure or eject unruly or unreasonable members?

Are there guidelines, rules, or norms of behavior?

To be really sure that you’ve enabled a real community ask the following questions of your members.

Do they identify with the community? Does it reflect, in part ,who they are as an individual?

Do they have a sense of belonging?

Can they be who they really are without fearing rejection?

Do they have a sense of confidence, safety, even protection?

Do they feel part of something bigger than themselves?

Do they have a sense of purpose and meaning?

What is Community?
A community has historically been defined as a group of people organized around common values and social cohesion within a shared geographical location.

With the Internet, you don’t need the geographical location, so the opportunity for community has increased exponentially with the types of communities expanding in ways that have no analog in the real world. From offbeat brides to steampunk aficionados, entirely new communities can emerge in minutes around interests that may only exist or be possible in an online world.

Sociological:

Not only is the concept of a community a "construct" (model), it is a "sociological construct.". It is a set of interactions, human behaviors that have meaning, and expectations between its members. Not just action, but actions based on shared expectations, values and beliefs, and meanings between individuals.

SLIDE 1 (Overview of living on the Moon)
-Big Moon on slide and text in the middle

SLIDE 2 (Profile of the Moon)
-Descriptive images and captions

SLIDE 3
-Recent developments (embed video)

*Quotes about the moon at the bottom of each slide

-"I don't know if there are men on the moon, but if there are they must be using the earth as their lunatic asylum" George Bernard Shaw

-"War talk by men who have been in a war is always interesting; whereas moon talk by a poet who has not been in the moon is likely to be dull." Mark Twain

-"When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return." Unknown

-“Man is now able to soar into outer space and reach up to the moon; but he is not moral enough to live at peace with his neighbor!” Sri Sathya Sai Baba

Universal Principles of Design: Affordance

"A property in which the physical characteristics of an object of environment influence its function."

According to the authors of the Universal Principles of Design, one of the best properties of design is contouring it to fit its environment of use and function.

"Where do i(pad) fit in?"

It is a pet peeve of mine for companies to simply introduce new products to the marketplace because they can.

With no phone capabilities and the inability to skype or video chat, the iPad seems to me to be a underserved, yet glorified laptop.

Where is its place in the market? A successful product should satisfy the needs of consumers that were once unmet; it should have a niche. However, with a phone, laptop and mp3 player of some sort in one's possession the need for this device is non-existent (unless the heat from the laptop on your stomach presents itself as that much of a nuisance).

I think I'll wait another year, when a better version inevitably becomes available, before I allow myself to become even mildly interested in the iPad...

The Moon

HISTORY

The first man on the Moon was Neil Armstrong on July 20, 1969.
The last moon landing was December 11, 1972.
In mid 2007 several countries including United States, Russia, Japan, China, and India announced plans to put their citizens on the moon by 2020.



PROFILE

With the exception of its south pole, the moon is one of the most inhospitable places, with no atmosphere and 1230 C in the day and minus 2330 C at night.

However- Oxygen can be derived from soil
- Water can be extracted from lunar poles
- Food supplies can be imported from Earth
- Power can be supplied by the nuclear power plant charged by the silicon of the Moon’s soil

FUTURE

The first settlement on the Moon will be fully established for four astronauts to live and work permanently by 2024.

The base would be established as a center for science and commerce.

It will function as a base and staging posts for Mars exploration.

Return trip to the moon would cost about $100 billion

CLASS NOTES 2/2

Refresheverything.com

"Clothe the Naked"

Badge 459 x 459 pixels

Writer's block?? Facebook it!!

“An overwhelming majority of reporters and editors now depend on social media sources when researching their stories,” according to a survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations.

Though this speaks of the power social networks now hold, the survey found that 84 % of those who use these sources for news found them unreliable.

Nevertheless..."89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

3 + 5 = s8fety

According to the New York Times there are 3 settings to check and 5 steps to take to ensure your safety and privacy on facebook.

Settings: 1.) Edit those who can see your news feed and shared info (status updates, videos etc)

2.) Update those who can see your personal info

3.) Make sure your profile can not be found by search engines

Steps: 1.) Make a friends list

2.) Allow only your friends and family see your your profile

3.) Do not put your phone number on Facebook

4.) Limit your aspects of your profile to specific sets of people

5.) Don't share personal info with unknown applications