Saturday, March 20, 2010

Designer = Communicators

According to William Bostwick of the website Core77, not because you're designer doesn't mean you can't successfully present yourself in writing as well. Using one's creativity and unique style and following Bostwick's five basic tips, this can be accomplished.

Firstly, using your abilities as a designer contour work to fit your audience and the task at hand. To know what interests the public is an inherent trait of any designer. Therefore, use it to rearrange sentences, select the proper words and "putting complex ideas into simple boxes."

Secondly, avoid pretentious, useless words or as Bostwick calls them "verbal SUVs -- big pointless words that look fancy but don't do anything." Because many people are unfamiliar with design, use words that are comprehensible and relatable.People respond to stories. Therefore, tell a story when writing about your projects. Concentrate more on how something came to be rather than what came to be.

Next, use the first person. Personalizing your writing makes it more interesting, more relatable and less formal. According to Bostwick, "A little informality goes a long way."

Finally, "Cut ten percent of all the words you write," Bostwick advises. If it isn't necessary or true don't say it. It's always best to be honest.

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