It seems like everyday we run across tedious online surveys. Though the better part of us would love to help a fledgling business out, the length and monotony of online surveys often discourage participation. Seth Godin lists five ways to compile an effective survey.
1.) Avoid length surveys. To keep the participants' attention and ensure that they answer your survey honestly, the survey should contain no more than 10 questions. After this, surveys get exhausting.
2.) Avoid loaded questions. In Seth Godin's words, "If you ask, 'which did you hate more...' then you've planted a seed."
3.) Try to make some of your questions interesting. The more engaging the survey is, the better the answers will be. Boring question beget boring answers.
4.) Every question counts, so in as few questions as possible try to ask what you truly want to know.
5.) Along with interesting questions, try a unique format. Different is always captivating.
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